Tutorial: Automatically Promoting Your App on your Social Feeds

caitwatson
Tuesday, July 25, 2017
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A guest posting credit to: Ngonidzashe Kaseke, Joyful FM Radio, South Africa

Most radio admins and producers are well versed with the automatic tweets by their broadcasting tools. Its really easy. I will explain according to Radionomy but steps are the same.
STEP 1. Connect your radio to your social accounts Twitter or Facebook.
STEP 2. Upload jingles or promos for your station to your broadcasting tool. They can be audio ads about the app, how people can download free and listen via your new app. Even instrumental fillers of say 2 minutes can do.
STEP 3. After filling the metadata – track title and artist info e.g App promo – Joyful FM, and cover art; make sure you add automatic tweet info that will be tweeted automatically to your Twitter account or posted to your Facebook radio page. Same as how you add your #NowPLAYING info. Use the social share buttons of your broadcasting tools to do this . Here are examples of the text you can use for automatic tweets every time the promo or jingle plays on your radio : “Download our free app from Appstore /iTunes, GooglePLAY and Blackberry World. Search for Joyful FM” “Listen from your iPhone/iPad/iPod touch! Download free app here > http://goo.gl/nwYHFA or http://bit.do/joyfulfmApp “Listen from your Android device. Download now our free Joyful FM app here > http://goo.gl/DekyLa “This is what your twitter followers or fb fans will see every time your promo/ jingle or instrumental plays. Just like your #NowPLAYING tags.
Tweet your plugs for your app automatically
Tweet your plugs for your app automatically
Saves you time and your followers will see lots of them a day and will end up clicking!

Tutorial: Automatically Promoting Your App on your Social Feeds

Announcing Partnership with iPluggers

caitwatson
Monday, July 17, 2017
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iPluggers and Nobex Partners Announce a New Partnership

Santa Cruz, July 17, 2017 – FOR IMMEDIATE RELEASE

Finding the right music for your station can be difficult and keeping it fresh can be even harder, so finding a service that keeps your Music Director updated with the latest releases would be amazing! Nobex Partners is teaming up with iPluggers – a digital promoter of new music – to make it easy for stations to keep their playlist fresh and packed with great new music from quality artists and labels. Stations with Nobex Partners apps will be able to take advantage of the huge iPluggers database of new high-quality releases available for airplay all from within their Partner Dashboard.

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Radio stations can sign up for an account with iPluggers free of charge and get tailored iPlugging updates featuring the station’s selected genres to get music with just the right feel for their programming. Not only do stations stay updated on the latest releases, they can also browse and download music from the extensive iPluggers database, which offers a wealth of music in over 200 sub genres. They have access to digital press kits for artists and labels, including artist information, videos, biography, and discography. Radio show makers who do interviews with artists can even request interviews through the platform.

“For Nobex, having stations get the most out of the platform is key. Being able to offer iPluggers’ service to our stations means making their experience even better. We’re thrilled to see this launch!” – Cait Watson, VP Marketing, Nobex Partners

“Here at iPluggers, we’re working on a daily basis to provide our worldwide network of stations with the best music from artists and labels around the globe. We are very excited about our collaboration with Nobex: their app is truly amazing and takes listening to the radio to the next level, and we’re looking forward to service their radio makers with great music for their playlist! ” – Marvin Kuijs, Founder & Head of A&R, iPluggers

ABOUT iPLUGGERS:

iPluggers is a worldwide digital radio promotion service. iPluggers promotes new high-quality releases to more than 30.000 radio stations worldwide (FM, AM, internet, digital, satellite, local and regional radio stations). Access to their large database is free for radio stations www.ipluggers.com

ABOUT NOBEX PARTNERS:

Nobex Partners powers a complete digital solution and custom apps for thousands of broadcasters and podcasters across the globe. It’s not just mobile – it’s a complete digital solution.www.NobexPartners.com


Announcing Partnership with iPluggers

How Push Notifications Boost Re-Engagement

caitwatson
Thursday, July 06, 2017
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I wanted to share a quick note with you about how effective Push Notifications are to re-engage listeners. For those of you wondering what push notifications are, it is a message that pops up on the home or lock screen of a mobile device. It doesn’t require the user to be in the app or using their device at the time it arrives. A push message looks much like an SMS text message and reach users who have installed your app on their device and granted permission to send push notifications.

​In a typical broadcast you can only reach listeners who are currently tuned in and listening to you. The power of push notifications is being able to connect with listeners who are not tuned in and encouraging them to launch the app and rejoin your broadcast.

Push Increase
Station introduced push in late March saw a dramatic increase in streaming minutes
Daily Usage
Each point represents a push message and the spike of usage after it is sent.

 

Schedule push messages to keep you listeners engaged, have your DJs and hosts send them in realtime, keep listeners coming back all the time.

There are some best practices to consider when sending push notifications

  1. Push Messages are Not Email:
    Messages should be brief and concise. Keep in mind most users will see them flick across the top of their screen and may or may not read past the first line
  2. Timing:
    Since push messages are delivered instantly (or immediately as scheduled) be aware of your timing. A few minutes before the start of a new show, or before a hot new track comes up in your program.
  3. Language:
    Encourage an action, create a sense of immediacy to get the best reactions.

The Push Notification feature is available to all stations on the Plus and Pro level plans. Visit the Account tab in the Partner Dashboard to subscribe.


How Push Notifications Boost Re-Engagement

Nobex Partners announces custom apps for Podcasters

caitwatson
Thursday, June 08, 2017
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Santa Cruz, June 6, 2017 – FOR IMMEDIATE RELEASE

Nobex Partners, the world’s leading platform for mobile applications for radio stations, serving over 4,500 radio stations in over 100 countries, now expands to offer apps to podcast creators. The Podcasting market is taking off and Nobex Partners is now providing custom branded apps and a full digital platform to help podcasters engage with their listeners, attract them back in, and create an on-going, branded dialog with their audience.

The apps are white-labeled for each podcaster and not only include the podcast episodes, but also any social feed the podcaster wishes to share with the audience – Facebook, Twitter, Instagram, YouTube, etc..

With over 70% of podcast listeners using their smartphone or tablet to listen, having a custom app is a must for any podcaster, but the app is just part of the solution from Nobex Partners. Launching a custom, branded app opens up a complete digital solution including re-engagement tools, audience interaction, and insights into listeners and their behaviours, and new monetization channels. The platform is powered by a backend portal open to the podcaster, that enables pushing messages to the audience (immediate, scheduled, or deep linked to a given episode); provides real-time insights on users’ engagement with the content; includes high-paying visual mobile ads through Nobex Partners’ master channel distribution agreement with Google’s Admob and with Facebook Audience Network; includes interactive forms that can be designed and modified at any time by the podcasters for further engagement with the listeners, and much more.

Podcasts are primarily distributed now through aggregator podcast applications. Content discovery in these platform is limited, and once the listener tunes into a specific podcast, they can easily move away to listen to other content. If the listener is using a branded app, the podcaster can create and maintain an ongoing dialog with the listener – sharing not just the podcast but any other content that would otherwise be only on the website – and drive the listeners back to the podcast through push messages, sweepstakes, quizzes, etc. Major podcasters devoted time and resources to create their branded apps. This is a costly process, which Nobex Partners now provides for free for any podcaster.

The Nobex apps are compatible with all leading podcast management and distribution platforms. Specifically, Nobex is working closely with San Francisco-based ART19 to seamlessly integrate the two platforms and provide a complete solution to the podcaster.

The platform is now open for any podcaster to play with and to create test applications. Initially, only podcasters willing and selected to participate in the beta program will be launched into the app stores. Full roll out will begin in July.

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“It was perfect timing when Nobex was introduced to me. We haven’t had the best luck with app developers, but Nobex has exceeded our expectations. Since launching The Rob, Anybody & Dawn Show with Nobex, we have seen a dramatic increase in our streaming traffic and the quality is outstanding.

The listeners are extremely happy with all of the features and ease of use of the Nobex product, along with the partnership of ART19. We now have seamless integration between live streaming and podcasting!”

Brandon Angel from RAD Radio Show – http://www.radradio.com/rad-radio

 

 

About Nobex Partners: Nobex Partners powers a complete digital solution and custom apps for thousands of broadcasters and podcasters across the globe. It’s not just mobile – it’s a complete digital solution. www.NobexPartners.com


Nobex Partners announces custom apps for Podcasters

The Early Days of Station Streaming

rossonradio
Wednesday, June 07, 2017
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By Sean Ross

I can make no claims to being a digital native, but I did figure out this morning that I’ve been streaming broadcast radio for more than half of my adult life. It was almost exactly twenty years ago, early June 1997, that streaming became the primary way that I listened to the radio.

At that point, streaming had finally burgeoned past a handful of early experiments (going back to late 1994). The previous year, I’d gone to a friend’s place and he’d proudly shown me that he could stream Capital FM London. It sputtered. It buffered. It was listenable for about one song. (This one.)

I can’t remember why it took me another six months, but when I did start streaming Capital FM for myself, they became my P1 radio station within days, wresting me away from WHTZ (Z100) New York. And since Z100 was pretty terrific in summer 1997—during the full flower of CHR’s comeback, and its own—that took some doing.

I often joke that streaming allowed me to get married. When I met my wife in October 1997, she never had to know that my idea of fun used to be going on radio road trips; she may have figured it out though, because when we did drive somewhere with the radio playing, she had to get used to talking during the music, not the jock break, the opposite of what most people would have done. But to my friend who used to have to tape the BBC Radio 1 countdown for me in the early ‘90s, shhhh!

Streaming didn’t eliminate the need for the radio road trip, or “listen lines” (hearing a station over the phone on the private number given to consultants and group heads) right away. For the first few years, the stations that were available were the novelties, not the rule. Streaming was only starting to reach ubiquity in the early ‘00s when AFTRA royalty issues forced some stations offline again for several more years.

So at that point, one listened to what was available—not to a fantasy dial of all of one’s favorites. There were usually a few stations playing contemporary music from any given country, and not always from the obvious markets. The other choices for the U.K. were Key 103 Manchester, which quickly became a favorite, and Broadlands 102 (now Heart FM Norwich). The best choice for Sweden was Hit FM Malmo (now Mix Megapol). Some were as focused as American CHRs, but the European model of broad-based Hot ACs with lots of odd oldies was still prevalent at the time (and hasn’t entirely disappeared today).

The same randomness applied to who was available in North America. CKZZ (Z95.3) Vancouver was the first station that gave me my long-desired regular access to Canadian radio, and a monster CHR at that time. I don’t remember as much about who was available from the U.S., but I did end up listening to KBCQ Roswell, N.M., because it was there. The domestic station that I remember streaming most, a year later, was Country KPLX Dallas, when it became The Wolf, effectively becoming my New York Country station, since none could be received at my Billboard desk in Times Square.

Just because a station was streaming, you couldn’t count on actually hearing it. The player might not launch. The stream might not launch. The stream would appear to launch, but only silence was heard. Streaming should have been a conversation piece with co-workers, but usually the buffering was so bad I had to turn stations down when colleagues came in the office. One co-worker remembers me gesturing to the player, as if to a toddler, and saying “c’mon . . .  buffer for daddy!”

Five years before the advent of iTunes, the problems were worse if you were on a Mac. Stations tended to design their streaming player for Windows first. (It was often the Windows Media Player on which they were streaming.) The Mac version was done last, and sometimes would get done right before a station upgraded its Windows player, rendering the Mac version unusable within weeks or days of its launch. I remember somebody in charge of station streaming explaining to me, also as if to a toddler, that nobody was on Macs, as I tried in vain to explain that my entire industry already was.

Being able to stream the world made me seem particularly prescient about music. Not every European hit would surface here, but you only needed one “Torn” by Natalie Imbruglia for the early warning system to make you look smart. I learned to tune into NRJ Berlin’s afternoon countdown (at 9 a.m. my time) after “Mambo No. 5” by Lou Bega was pushed out of No. 1 by “Blue” by Eiffel 65, thus giving me two great tips for my American A&R friends in a row.

The challenge, of course, was trying to figure out what those songs were, especially those not in English, in the days before most players listed title and artist. In the pre-Shazam era, trying to identify a song still meant a call to a busy station request line, or to a crotchety station receptionist who immediately wanted to shunt you off to a busy station request line. I finally figured out a song I heard on Rix FM years later by humming it for a Swedish consultant in the lobby of the NAB Radio Show.

I can disclose this level of geekery now because streaming radio (broadcast or online only) has become a mass-appeal activity, despite roadblocks old and new.The first few years of streaming were beset by multiple problems, but not by those stopset substitution challenges that arose in the mid-‘00s, issues that many American stations have yet to fully work through more than a decade later. That doesn’t mean that streaming was a better experience back then. For years, it was strictly for the determined. But it doesn’t mean that stations can stop striving now.


The Early Days of Station Streaming

What Does Being Digital Mean In Our View: and how this feeds our product development

gadimazor
Tuesday, May 23, 2017
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As some of you noticed, we have changed the home page of NobexPartners.com quite extensively in the last few days. From discussions we had in a few webinars with our station partners, we understood that we are not doing a good job of explaining how the features of our mobile apps and the backend portal all play together and what drives our road map of future development. Our new home page tries to make it more clear and we want to further explain it here.

Having a mobile app is not, in our view, a branding exercise. It should not be viewed as “something that we have to do because we are asked for it”. Mobile apps are also not just another distribution channel for your content. Being Digital brings completely new capabilities that affect mobile but also the FM part of the business. As we see it, there are 4 distinct new capabilities that Being Digital brings to the table.

  1. With digital you get to know your customers better. As you know from the portal, we show you where they are, what they listen to, how many listen to you at any given point, etc.
    Sessions Per Day
    Streaming stats

    But it goes further – the apps send our servers signals of engagement with songs (turning up volume, for instance, and many other signals like social activity, length of listening, and more), from which we build our song analytics charts – showing you what songs in your playlist are trending up, what songs are turn off songs, and the trend of a given song over time.Songs losing listenersSong Trend

    Some of you do a weekly survey of listeners, but those are limited in scope, costly, offline, and focus only on the top songs. Our charts are fed information that requires no end-user engagement, and are therefore less biased, and of course real-time. Many of our stations use this information in their weekly playlist management meeting.

  2. With digital you can get them back. Traditionally, you broadcasted your content over FM and it was up to the listener to tune-in, depending on their daily schedule and activities. With digital you can ask them to come back and we do this through contextual push messages. We think that broadcast push messages, sent to all listeners, are bordering on spam and should be used only in special situations. But as the contextual push message is more tailored to the specific customer, they are perceived and received as adding value, as a manifestation of you knowing your customers. You have seen those evolve quite a bit in the last few months. We started by sending push messages when you play a song that a listener Liked in the app previously. It shows them that you know them, that you care, and they come back. We then expanded that to send reminders 5 minutes before a show that they Liked is starting (for this you need to update your schedule through the portal, which is a good idea anyway). Then we added the ability to send a push message that is deep linked to a specific item (great for On Demand content), and then added the ability to schedule push messages to a given time too.Specific item pushScheduled push messagesAnd they have an effect. The chart here shows the active listeners one of our stations started to get when they start sending contextual push messages.

    PushIncrease
    Notable increase after contextual push
  3. Digital gives you a whole new set of engagement tools. Many of you are using our new forms, sweepstakes and quizzes features a few times a week. These are fun, inexpensive ways to engage with your listeners and have a two-way dialog that is relevant for them. RequestsForms/Requests?Suggestions
  4. And lastly, and more on this in a separate blog shortly, Mobile brings new ad revenue streams. You know that you are making CPMs of $7-10 on the visual ads in the app, because they are mobile, native, and have a great click through rate. But the local ad capabilities are the major win – those are hyper local targeted ads, that are geo-fenced, measured, and can compete with the likes of Google AdMob and Facebook Audience Network in terms of performance and measurement. And they do deserve their own blog entry. Coming soon.Joya - hyper local

Moving forward, you will see more and more features, some thought by us, some coming from your requests. Those will typically fall into the above 4 categories – features for tighter knowledge of your customers, for getting them back to your content, for easier, more fun ways for them to engage with you, and for new and better monetization.

 

As some of you know for a few years now – many of the features we built into the platform came from you. Please keep those requests, ideas and suggestions coming. It’s not just the best way for us to keep developing our platform – it’s also the most fun way for us to do so.


What Does Being Digital Mean In Our View: and how this feeds our product development

Announcing Compatibility with Android Auto – Apple CarPlay- Chromecast

caitwatson
Wednesday, May 17, 2017
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Santa Cruz, May 16, 2017 – FOR IMMEDIATE RELEASE

Nobex Partners announces its latest features: compatibility with Android Auto™, Apple CarPlay™, and Chromecast™.

Nobex Partners apps’ latest feature taps into commuter listeners with Android Auto and Apple CarPlay. Commuters spend 87 minutes a day listening to audio in their cars (http://www.edisonresearch.com/hacking-commuter-code-really-happens-commuters-driving/ Edison Research, Cracking the Commuter Code). Nobex Partners apps are providing the safest way to keep them connected and tuned in through the app with the Android Auto and Apple CarPlay optimized display. This feature will be available to all stations with paid Pro plans.

Apple CarPlay Screen.png

Nobex is also announcing compatibility with Chromecast for home entertainment systems. Nobex Partners makes apps available everywhere listeners go and enables them to connect however they want. This feature will be available to all stations with paid Plus and Pro plans.

“It is great to see more Apple CarPlay enabled apps that allow you to access local radio stations from around the world.” Anthony Barker from CarPlay Life – carplaylife.com

“Android Auto was designed with safety in mind. With a simple and intuitive interface, integrated steering wheel controls, and powerful new voice actions, it’s designed to minimize distraction so you can stay focused on the road.” Android Auto

 


Announcing Compatibility with Android Auto – Apple CarPlay- Chromecast

Changing the Image for Playlist Cover Art

caitwatson
Monday, January 09, 2017
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Wrong picture? Explicit content? Want to use your station logo? Here’s how

When you notice that you’ve got the wrong image paired up with a playlist item, or the cover art isn’t permitted (violence or nudity depicted), you can change it!

Visit the Playlist tab in your Partner Dashboard and click Change Cover on any you need to update, choose from the list of alternate images or set the Station Logo instead:

When you get to the bottom of the list you can load more results:

Have fun!!


Changing the Image for Playlist Cover Art