"Video Killed The Radio Star"? Not Really!

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We’ve written before about the benefits terrestrial radio stations get when they add streaming, mobile apps, and websites specifically optimized for radio stations. One of the biggest benefits to going digital is the metrics. When you’re streaming, it’s no longer about estimating market size or approximating listener engagement. You can optimize your playlists to maximize your […]

There’s a lot of talk about radio stations moving into podcasting. There’s good reason for that: Data show that consumers are increasing their listening to podcasts.  Podcasting is on the rise and Nobex Partners provides on-demand functionality (for both our premium accounts) so that radio stations on the platform can participate in the growing field […]

Figuring out how large of an audience a radio station has is more of an art than a science. For larger markets, Nielsen can provide some estimates. For smaller markets, radio stations use all kinds of proxies to determine how many people listen in. From how many callers dial in a show to polling and […]

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