The decision to promote your radio station digitally is just the first step in online marketing. Next, you’ll need to define strategy and tactics as the makings of a plan to get the word out about your station. Marketing in the online world isn’t philosophically different than the traditional marketing you’ve done to promote your station — you still conduct various activities in order to get more listeners to your station. The tactics and media are different, though, and it will require a new skillset to promote your station through digital channels.
HOW TO PROMOTE YOUR STATION THROUGH DIGITAL CHANNELS
Here are 18 tried-and-true tips that radio stations can use to promote their businesses via online and social media channels:
Submit your station to radio directories: There are plenty of places online that provide an opportunity for radio stations to get discovered. Submit your station to Nobex Radio and the dozens of other radio directories online. Some of these directories have their own radio apps where new listeners may find your station and tune in to your stream.
Drive AM/FM listeners to your mobile app: Mentioning your website or mobile apps on the air for terrestrial listeners is probably the most effective strategy for radio stations that choose to market digitally. If you have an offline audience, create opportunities to encourage listeners to go and download your station’s app or head to your station’s website.